@import "tailwindcss";

:root{--ink:#15231b;--paper:#f2f0e9;--lime:#b8f28a;--green:#174c32;--muted:#68736b;--line:rgba(21,35,27,.14)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif}button,select{font:inherit}a{color:inherit;text-decoration:none}
.topbar{height:76px;display:flex;align-items:center;gap:40px;padding:0 4vw;border-bottom:1px solid var(--line);position:sticky;top:0;background:rgba(242,240,233,.94);backdrop-filter:blur(14px);z-index:20}.brand{display:flex;align-items:center;gap:10px;font-weight:900;letter-spacing:.04em}.brand small{display:block;font-size:8px;letter-spacing:.18em;color:var(--muted)}.brandMark{display:grid;place-items:center;width:32px;height:32px;background:var(--ink);color:var(--lime);border-radius:50%}.topbar nav{display:flex;gap:24px;margin:auto;font-size:12px;font-weight:700}.topbar nav a:hover{color:#2a7d50}.period{font:600 11px monospace;color:var(--muted)}
.hero{min-height:750px;padding:88px 7vw 52px;position:relative;overflow:hidden;background:radial-gradient(circle at 86% 20%,rgba(184,242,138,.42),transparent 28%)}.hero:after{content:"";position:absolute;width:440px;height:440px;border:1px solid rgba(21,35,27,.12);border-radius:50%;right:-100px;top:80px;box-shadow:0 0 0 70px rgba(21,35,27,.025),0 0 0 140px rgba(21,35,27,.018)}.eyebrow,.kicker{text-transform:uppercase;font:700 11px monospace;letter-spacing:.13em;color:#39704f}.hero h1{font-size:clamp(58px,8.5vw,130px);line-height:.83;letter-spacing:-.07em;margin:30px 0 36px;max-width:1100px}.hero h1 em,.finalCallout em,.videoCallout em{font-family:Georgia,serif;font-weight:400;color:#287649}.heroLead{font-size:20px;line-height:1.5;max-width:720px;color:#4e5c53}.heroGrid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:58px}.heroStat{padding:27px 20px 24px 0;border-right:1px solid var(--line)}.heroStat:not(:first-child){padding-left:24px}.heroStat strong{display:block;font-size:35px;letter-spacing:-.04em}.heroStat span{font-size:12px;color:var(--muted)}.heroStat.highlight strong{color:#287649}.heroNote{margin-top:22px;display:flex;align-items:center;gap:10px;font-size:12px;color:var(--muted)}.heroNote span{width:8px;height:8px;border-radius:50%;background:#5ac46f;box-shadow:0 0 0 5px rgba(90,196,111,.16)}
.section{padding:96px 7vw}.sectionHead{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:50px}.sectionHead h2{font-size:clamp(38px,5vw,72px);line-height:.95;letter-spacing:-.055em;margin:14px 0 0}.sectionHead>p{max-width:450px;line-height:1.6;color:var(--muted)}
.stageControls{display:flex;gap:8px;margin-bottom:22px}.stageControls button,.regionTabs button{border:1px solid var(--line);background:transparent;border-radius:30px;padding:10px 16px;cursor:pointer;font-weight:700;font-size:12px}.stageControls button.active{background:var(--ink);color:white}.funnel{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;align-items:center}.funnelCard{min-height:390px;padding:30px;border:1px solid var(--line);border-radius:24px;background:#f7f6f1;transition:.25s}.funnelCard.muted{opacity:.25;transform:scale(.97)}.funnelCard.mof{background:#e4f0df}.funnelCard.bof{background:var(--ink);color:white}.stageNo{float:right;font:700 12px monospace;opacity:.45}.pill{display:inline-block;padding:7px 10px;border:1px solid currentColor;border-radius:20px;font:700 9px monospace;letter-spacing:.12em}.funnelCard h3{font-size:23px;margin:36px 0 8px}.funnelCard .big{font-size:74px;line-height:1;font-weight:900;letter-spacing:-.06em}.funnelCard>p{color:inherit;opacity:.6;margin:4px 0 42px}.funnelCard dl{margin:0}.funnelCard dl div{display:flex;justify-content:space-between;padding:11px 0;border-top:1px solid currentColor}.funnelCard dt{opacity:.55}.funnelCard dd{margin:0;font-weight:800}.flowArrow{font-size:28px;padding:12px;opacity:.4}.methodNote{font-size:11px;line-height:1.5;color:var(--muted);max-width:930px;margin:22px 0 0}
.dark{background:#13261b;color:#f4f3ed}.dark .sectionHead>p,.dark .kicker{color:#9cb3a3}.regionTabs{display:flex;gap:8px;margin-bottom:22px}.regionTabs button{color:white;border-color:rgba(255,255,255,.2);min-width:150px;text-align:left}.regionTabs button span{display:block;font-size:10px;opacity:.55;margin-top:3px}.regionTabs button.active{background:var(--lime);color:var(--ink);border-color:var(--lime)}.regionPanel{display:grid;grid-template-columns:1.1fr 1.9fr;border:1px solid rgba(255,255,255,.16);border-radius:24px;overflow:hidden}.regionIntro{padding:38px;border-right:1px solid rgba(255,255,255,.16);border-left:6px solid var(--accent)}.regionIntro h3{font:400 26px/1.3 Georgia,serif;margin:40px 0}.regionLabel{font:700 11px monospace;text-transform:uppercase;color:var(--accent)}.winnerLine{display:flex;justify-content:space-between;border-top:1px solid rgba(255,255,255,.16);padding-top:20px}.winnerLine span{opacity:.55}.winnerLine strong{color:var(--accent)}.metricGrid{display:grid;grid-template-columns:repeat(4,1fr)}.metricGrid div{padding:28px;border-right:1px solid rgba(255,255,255,.12);border-bottom:1px solid rgba(255,255,255,.12)}.metricGrid span{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.08em;opacity:.5;margin-bottom:11px}.metricGrid strong{font-size:24px}
.chartCard{margin-top:24px;background:#f3f2ec;color:var(--ink);padding:32px;border-radius:24px}.chartTop{display:flex;justify-content:space-between}.chartTop h3{font-size:30px;margin:8px 0 25px}.chartTop select{align-self:start;background:white;border:1px solid var(--line);padding:10px 14px;border-radius:20px}.bars{display:grid;gap:18px}.barRow{display:grid;grid-template-columns:70px 1fr 80px;gap:16px;align-items:center}.barTrack{height:22px;background:#dedfd8;border-radius:20px;overflow:hidden}.barFill{height:100%;border-radius:20px;transition:width .5s}.barRow strong{text-align:right}.tableWrap{overflow:auto;margin-top:24px;border:1px solid rgba(255,255,255,.15);border-radius:20px}table{width:100%;border-collapse:collapse;min-width:850px}th,td{text-align:left;padding:18px;border-bottom:1px solid rgba(255,255,255,.12);font-size:12px}th{font:700 9px monospace;letter-spacing:.1em;text-transform:uppercase;opacity:.5}.role{padding:6px 10px;border:1px solid rgba(255,255,255,.2);border-radius:16px;white-space:nowrap}.videoCallout{margin-top:24px;border-radius:24px;padding:36px;background:var(--lime);color:var(--ink);display:grid;grid-template-columns:1fr auto auto;align-items:center;gap:32px}.videoCallout h3{font-size:32px;max-width:650px}.circleStat{width:130px;height:130px;border:1px solid rgba(21,35,27,.3);border-radius:50%;display:grid;place-content:center;text-align:center}.circleStat strong{font-size:28px}.circleStat span{font-size:10px;text-transform:uppercase}
.mofSection{background:#e5e6dd}.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:24px}.scoreCard{background:#235c3d;color:white;border-radius:24px;padding:40px}.scoreCard>span{font:700 10px monospace;text-transform:uppercase;opacity:.65}.scoreCard>strong{display:block;font-size:110px;line-height:1;margin-top:35px;letter-spacing:-.08em}.scoreCard h3{font:400 28px Georgia,serif}.scoreFooter{display:flex;gap:12px;margin-top:70px}.scoreFooter b{padding:10px;border:1px solid rgba(255,255,255,.25);border-radius:18px;font-size:11px}.rankings{padding:30px;border:1px solid var(--line);border-radius:24px}.rankings h3{margin-top:0}.rank{display:grid;grid-template-columns:35px 1fr 130px;gap:14px;align-items:center;padding:22px 0;border-top:1px solid var(--line)}.rankNo{font:700 11px monospace;color:#609175}.rank small{display:block;color:var(--muted);margin-top:5px}.miniTrack{height:6px;background:#d0d3ca;border-radius:8px}.miniTrack i{display:block;height:100%;background:#3d8a5b;border-radius:8px}.retention{display:grid;grid-template-columns:1fr 1.2fr;gap:50px;margin-top:24px;padding:40px;background:#f5f4ee;border-radius:24px}.retention h3{font-size:31px}.retention p{color:var(--muted);line-height:1.6}.retentionSteps{display:flex;flex-direction:column;gap:8px;align-items:flex-end}.retentionSteps div{min-width:50%;height:54px;background:#295c3f;color:white;border-radius:7px;padding:0 16px;display:flex;align-items:center;justify-content:space-between}.retentionSteps div:nth-child(2){background:#397652}.retentionSteps div:nth-child(3){background:#4f9168}.retentionSteps div:nth-child(4){background:#7ab28a}
.bofSection{background:#f1c75b}.bofGrid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.leadCard{background:var(--ink);color:white;padding:42px;border-radius:24px}.leadCard>span{font:700 10px monospace;text-transform:uppercase;color:#aad888}.leadCard>strong{font-size:140px;line-height:1;display:block;margin-top:25px;color:var(--lime)}.leadCard h3{font-size:31px;margin:0}.leadCard p{line-height:1.6;opacity:.65;max-width:530px}.leadCard>div{border-top:1px solid rgba(255,255,255,.2);padding-top:26px;margin-top:50px}.leadCard b{display:block;font-size:30px}.leadCard small{opacity:.55}.creativeCompare{background:#f8e5a8;padding:42px;border-radius:24px}.creativeCompare>p{color:#705f31}.creative{display:flex;justify-content:space-between;align-items:center;padding:24px 0;border-top:1px solid rgba(21,35,27,.18)}.creative span,.creative strong,.creative small{display:block}.creative strong{font-size:26px;margin:5px 0}.creative small{color:#705f31}.status{padding:8px 12px;border:1px solid var(--ink);border-radius:18px;font-size:11px}.status.winner{background:var(--ink);color:white}.smallNote{font-size:11px;line-height:1.5;margin-top:28px}
.planSection{background:#eaf1e5}.budget{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.budget div{padding:24px;background:white;border-radius:18px}.budget span{font:700 11px monospace}.budget strong{display:block;font-size:33px;margin:14px 0}.budget i{height:7px;background:#4d9a68;display:block;border-radius:8px}.recGrid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:24px}.recGrid article{padding:28px;border:1px solid var(--line);border-radius:18px;background:rgba(255,255,255,.45)}.recGrid article>span{font:700 12px monospace;color:#4a8d60}.recGrid h3{font-size:20px;margin-top:40px}.recGrid p{color:var(--muted);font-size:13px;line-height:1.6}.finalCallout{background:var(--ink);color:white;border-radius:28px;padding:60px;margin-top:80px}.finalCallout>span{font:700 10px monospace;text-transform:uppercase;color:var(--lime)}.finalCallout h2{font-size:clamp(40px,6vw,82px);line-height:.98;letter-spacing:-.05em}.finalCallout p{max-width:800px;color:#b8c4bc;line-height:1.7;font-size:17px}
footer{padding:30px 7vw;background:var(--ink);color:white;display:flex;justify-content:space-between;font:600 10px monospace;letter-spacing:.08em}footer span:nth-child(2){opacity:.45}
@media(max-width:950px){.topbar nav{display:none}.period{margin-left:auto}.heroGrid,.metricGrid,.recGrid{grid-template-columns:repeat(2,1fr)}.funnel{grid-template-columns:1fr}.flowArrow{transform:rotate(90deg);text-align:center}.regionPanel,.split,.retention,.bofGrid{grid-template-columns:1fr}.regionIntro{border-right:0}.videoCallout{grid-template-columns:1fr}.sectionHead{display:block}.sectionHead>p{margin-top:20px}.budget{grid-template-columns:1fr}.circleStat{display:none}}
@media(max-width:600px){.topbar{padding:0 20px}.period{display:none}.hero,.section{padding-left:22px;padding-right:22px}.hero{padding-top:60px}.heroGrid,.metricGrid,.recGrid{grid-template-columns:1fr}.heroStat{border-right:0}.regionTabs{overflow:auto}.regionTabs button{min-width:120px}.metricGrid div{padding:20px}.barRow{grid-template-columns:55px 1fr 60px}.scoreCard>strong{font-size:86px}.rank{grid-template-columns:30px 1fr}.miniTrack{display:none}.retention{padding:24px}.finalCallout{padding:34px}footer{gap:20px;flex-direction:column}}
.metricDropdown{position:relative;align-self:start;z-index:5}.metricDropdown>button{min-width:210px;height:48px;padding:0 18px 0 20px;border:1px solid rgba(21,35,27,.14);border-radius:16px;background:#fff;display:flex;align-items:center;justify-content:space-between;gap:24px;font-weight:700;cursor:pointer;box-shadow:0 7px 20px rgba(21,35,27,.08);transition:.2s}.metricDropdown>button:hover{transform:translateY(-1px);box-shadow:0 10px 28px rgba(21,35,27,.13)}.metricDropdown>button i{width:9px;height:9px;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(45deg) translateY(-3px);transition:.2s}.metricDropdown.open>button i{transform:rotate(225deg) translate(-2px,-2px)}.metricMenu{position:absolute;right:0;top:56px;min-width:230px;padding:8px;background:#fff;border:1px solid rgba(21,35,27,.12);border-radius:18px;box-shadow:0 20px 50px rgba(21,35,27,.18);opacity:0;visibility:hidden;transform:translateY(-6px);transition:.18s}.metricDropdown.open .metricMenu{opacity:1;visibility:visible;transform:translateY(0)}.metricMenu button{width:100%;padding:12px 14px;border:0;border-radius:11px;background:transparent;text-align:left;font-weight:650;color:var(--ink);cursor:pointer}.metricMenu button:hover{background:#eef3e9}.metricMenu button.active{background:var(--ink);color:#fff}.metricMenu button.active:after{content:"✓";float:right;color:var(--lime)}.recGrid{grid-template-columns:repeat(3,1fr)}
.brandLogo{width:190px;height:52px;display:flex;align-items:center}.brandLogo img{display:block;width:100%;height:auto}.heroTitleRow{display:grid;grid-template-columns:minmax(0,1fr) 280px;align-items:center;gap:50px}.clientLogo{background:#fff;border-radius:18px;padding:18px 22px;box-shadow:0 22px 60px rgba(0,0,0,.28);position:relative;z-index:2}.clientLogo span{display:block;color:#201e1f;font:700 9px monospace;text-transform:uppercase;letter-spacing:.14em;margin-bottom:11px}.clientLogo img{display:block;width:100%;height:auto}
:root{--ink:#201e1f;--paper:#fff;--lime:#fbb714;--green:#004a4e;--muted:#b9b5b7;--line:rgba(255,255,255,.16)}body{background:#201e1f;color:#fff}.topbar{background:#fff;border-bottom:4px solid #fbb714;color:#201e1f}.topbar nav a:hover{color:#004a4e}.period{color:#555052}.hero{background:#201e1f;color:#fff}.hero:after{border-color:rgba(251,183,20,.26);box-shadow:0 0 0 70px rgba(0,74,78,.25),0 0 0 140px rgba(251,183,20,.06)}.eyebrow,.kicker{color:#fbb714}.hero h1{color:#fff}.hero h1 em,.videoCallout em{color:#fbb714}.heroLead,.heroNote{color:#d4d0d2}.heroGrid{border-color:rgba(255,255,255,.2)}.heroStat{border-color:rgba(255,255,255,.2)}.heroStat span{color:#c9c4c6}.heroStat.highlight strong{color:#fbb714}.heroNote span{background:#fbb714;box-shadow:0 0 0 5px rgba(251,183,20,.18)}
.section{background:#fff;color:#201e1f}.sectionHead{background:#201e1f;color:#fff;padding:34px 38px;border-radius:22px;border-left:7px solid #fbb714}.sectionHead h2{color:#fbb714}.sectionHead>p{color:#d1cdcf}.funnelSection{background:#fff}.stageControls button{border-color:rgba(32,30,31,.2)}.stageControls button.active{background:#004a4e;color:#fff}.funnelCard{background:#fff;border-color:rgba(32,30,31,.16);box-shadow:0 16px 50px rgba(32,30,31,.08)}.funnelCard.mof{background:#004a4e;color:#fff}.funnelCard.bof{background:#201e1f;color:#fff}.funnelCard .pill,.funnelCard .stageNo{color:#fbb714}.methodNote{color:#686365}
.dark{background:#004a4e;color:#fff}.dark .sectionHead{background:#201e1f}.dark .sectionHead>p{color:#d1cdcf}.dark .kicker{color:#fbb714}.regionTabs button{border-color:rgba(255,255,255,.35)}.regionTabs button.active{background:#fbb714;border-color:#fbb714;color:#201e1f}.regionIntro{border-left-color:#fbb714}.regionLabel,.winnerLine strong{color:#fbb714}.chartCard{background:#fff;color:#201e1f}.barTrack{background:#e9e6e7}.tableWrap{background:#201e1f}.role{border-color:rgba(251,183,20,.45)}.videoCallout{background:#fbb714;color:#201e1f}.videoCallout .kicker,.videoCallout em{color:#004a4e}
.mofSection{background:#fff}.scoreCard{background:#004a4e}.scoreCard>span{color:#fbb714;opacity:1}.scoreFooter b{border-color:rgba(251,183,20,.55)}.rankings{background:#fff;border-color:rgba(32,30,31,.14)}.rankNo{color:#004a4e}.miniTrack i{background:#fbb714}.retention{background:#201e1f;color:#fff}.retention p{color:#c9c4c6}.retentionSteps div,.retentionSteps div:nth-child(2),.retentionSteps div:nth-child(3),.retentionSteps div:nth-child(4){background:#004a4e;border-left:5px solid #fbb714}
.bofSection{background:#004a4e;color:#fff}.bofSection .sectionHead{background:#201e1f}.leadCard{background:#201e1f}.leadCard>span,.leadCard>strong{color:#fbb714}.creativeCompare{background:#fff;color:#201e1f}.creativeCompare>p,.creative small,.smallNote{color:#625d5f}.status.winner{background:#fbb714;color:#201e1f;border-color:#fbb714}
.planSection{background:#fff}.budget div{background:#201e1f;color:#fff;border-top:5px solid #fbb714}.budget i{background:#fbb714}.recGrid article{background:#004a4e;color:#fff;border:0;border-top:5px solid #fbb714}.recGrid article>span{color:#fbb714}.recGrid h3{color:#fff}.recGrid p{color:#d8d4d6}.metricMenu button.active{background:#004a4e}.metricMenu button.active:after{color:#fbb714}footer{background:#201e1f;border-top:4px solid #fbb714}
@media(max-width:950px){.heroTitleRow{grid-template-columns:1fr}.clientLogo{max-width:280px}.brandLogo{width:160px}.sectionHead{padding:28px}}
.hero{background-image:url('/hero-excavator.png');background-position:center 66%;background-size:cover;background-repeat:no-repeat}.hero:after{content:"";position:absolute;inset:0;width:auto;height:auto;right:auto;top:auto;border:0;border-radius:0;background:linear-gradient(90deg,rgba(32,30,31,.96) 0%,rgba(32,30,31,.84) 48%,rgba(32,30,31,.50) 100%),linear-gradient(0deg,rgba(32,30,31,.78),rgba(32,30,31,.08));box-shadow:none}.hero>*{position:relative;z-index:1}.heroGrid{grid-template-columns:repeat(3,1fr);max-width:900px;background:rgba(32,30,31,.42);backdrop-filter:blur(5px)}.funnelCard .big.word{font-size:46px;color:#fbb714;margin-top:24px}.leadCard .leadOnly{font-size:clamp(72px,9vw,132px);line-height:.95;color:#fbb714;margin:60px 0 34px;letter-spacing:-.06em}.topbar nav{margin-right:0}.topbar .brandLogo+nav{margin-left:auto}
.hero:after{background:linear-gradient(90deg,rgba(32,30,31,.94) 0%,rgba(32,30,31,.89) 48%,rgba(32,30,31,.76) 100%),linear-gradient(0deg,rgba(32,30,31,.88),rgba(32,30,31,.48))}.hero h1{text-shadow:0 4px 28px rgba(0,0,0,.5)}.heroLead{color:#fff;text-shadow:0 2px 14px rgba(0,0,0,.75);font-weight:500}.heroGrid{background:rgba(32,30,31,.72);border-color:rgba(255,255,255,.28);box-shadow:0 18px 50px rgba(0,0,0,.24)}.heroNote{color:#fff;text-shadow:0 2px 12px rgba(0,0,0,.8)}
.hero{background-image:linear-gradient(rgba(32,30,31,.80),rgba(32,30,31,.80)),url('/hero-excavator.png')!important;background-blend-mode:normal;background-color:#201e1f}.hero:after{display:none!important}.heroLead{color:#fff!important}.heroGrid{background:rgba(32,30,31,.84)}
.nextPeriod{background:#201e1f;color:#fff;padding:110px 0 0}.nextHero{padding:0 7vw 85px;max-width:1250px}.nextHero h2{font-size:clamp(48px,7vw,96px);line-height:.93;letter-spacing:-.06em;margin:20px 0 30px}.nextHero h2 em{display:block;color:#fbb714;font-family:Georgia,serif;font-weight:400}.nextHero>p{max-width:790px;color:#d5d1d3;font-size:18px;line-height:1.65}.contentStage{display:grid;grid-template-columns:minmax(340px,38%) 1fr;min-height:900px;border-top:1px solid rgba(255,255,255,.15)}.stageMof{background:#fff;color:#201e1f}.stageBof{background:#004a4e}.stageVisual{position:relative;min-height:650px;display:grid;grid-template-rows:1.15fr .85fr}.stagePhoto{position:relative;background-image:linear-gradient(rgba(32,30,31,.23),rgba(32,30,31,.55)),url('/hero-excavator.png');background-size:cover;overflow:hidden}.photoTof{background-position:25% 45%}.photoMof{background-position:62% 52%}.photoBof{background-position:88% 68%}.stagePhoto span{position:absolute;top:28px;left:28px;padding:9px 12px;background:#fbb714;color:#201e1f;border-radius:20px;font:800 10px monospace;letter-spacing:.1em}.stagePromise{padding:42px;background:#fbb714;color:#201e1f}.stageMof .stagePromise{background:#004a4e;color:#fff}.stageBof .stagePromise{background:#201e1f;color:#fff}.stagePromise small,.actionRow small{display:block;font:800 10px monospace;text-transform:uppercase;letter-spacing:.13em;opacity:.65}.stagePromise strong{display:block;font-size:clamp(34px,4vw,58px);line-height:.95;letter-spacing:-.05em;margin:18px 0}.stagePromise p{line-height:1.55;max-width:420px}.stageContent{padding:70px 6vw}.stageTitle span{font:800 10px monospace;letter-spacing:.14em;color:#fbb714}.stageMof .stageTitle span{color:#004a4e}.stageTitle h3{font-size:clamp(34px,4vw,58px);line-height:1;letter-spacing:-.045em;margin:14px 0 55px;max-width:780px}.contentColumns{display:grid;grid-template-columns:1fr 1fr;gap:60px}.stageContent h4{font-size:12px;text-transform:uppercase;letter-spacing:.1em;color:#fbb714;margin:0 0 20px}.stageMof .stageContent h4{color:#004a4e}.stageContent ul{padding:0;margin:0;list-style:none}.stageContent li{position:relative;padding:11px 0 11px 22px;border-bottom:1px solid rgba(255,255,255,.12);line-height:1.4}.stageMof .stageContent li{border-color:rgba(32,30,31,.12)}.stageContent li:before{content:"";position:absolute;left:0;top:17px;width:7px;height:7px;border-radius:50%;background:#fbb714}.stageMof .stageContent li:before{background:#004a4e}.quoteCard{padding:18px 20px;margin-bottom:10px;border:1px solid rgba(251,183,20,.35);border-radius:14px;background:rgba(251,183,20,.06);font:400 18px/1.4 Georgia,serif}.stageMof .quoteCard{border-color:rgba(0,74,78,.25);background:rgba(0,74,78,.05)}.questions li{font-weight:700}.actionRow{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:48px}.actionRow>div{padding:24px;border-radius:16px;background:rgba(255,255,255,.07);border-top:4px solid #fbb714}.stageMof .actionRow>div{background:#f3f2ef;border-top-color:#004a4e}.actionRow p{line-height:1.55;margin-bottom:0}.productWeight{margin-top:20px;padding:28px;border-radius:16px;background:#fbb714;color:#201e1f}.stageMof .productWeight{background:#004a4e;color:#fff}.stageBof .productWeight{background:#201e1f;color:#fff;border:1px solid rgba(251,183,20,.35)}.productWeight span{display:block;font:800 10px monospace;text-transform:uppercase;letter-spacing:.12em;opacity:.65}.productWeight strong{display:block;font-size:28px;margin:10px 0 3px}.productWeight p{margin:0;line-height:1.5}.contentModel{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px;padding:100px 7vw;background:#fff;color:#201e1f}.modelIntro h3{font-size:clamp(38px,5vw,68px);line-height:.98;letter-spacing:-.05em}.modelRows>div{display:grid;grid-template-columns:80px 1fr 1fr;gap:20px;align-items:center;padding:27px 0;border-bottom:1px solid rgba(32,30,31,.17)}.modelRows strong{font-size:26px;color:#004a4e}.modelRows span{font-weight:800}.modelRows p{font:400 17px/1.4 Georgia,serif;margin:0}.publishingRhythm{padding:90px 7vw 100px;background:#fbb714;color:#201e1f}.publishingRhythm>div:first-child{display:flex;justify-content:space-between;align-items:end}.publishingRhythm .kicker{color:#004a4e}.publishingRhythm h3{font-size:clamp(42px,6vw,78px);letter-spacing:-.05em;margin:12px 0}.rhythm{display:grid!important;grid-template-columns:2fr 1fr 1fr;gap:12px!important;margin-top:35px}.rhythm>div{min-height:210px;padding:30px;border-radius:20px;background:#201e1f;color:#fff;display:flex;flex-direction:column;justify-content:end}.rhythm .tofRhythm{background:#004a4e}.rhythm strong{font-size:64px;line-height:1;color:#fbb714}.rhythm span{font-size:24px;font-weight:900;margin:5px 0}.rhythm small{opacity:.65}.publishingRhythm>p{max-width:820px;font-size:17px;line-height:1.6;margin:30px 0 0}
@media(max-width:1050px){.contentStage{grid-template-columns:1fr}.stageVisual{grid-template-columns:1fr 1fr;grid-template-rows:450px}.contentColumns{gap:30px}.contentModel{grid-template-columns:1fr}.modelRows>div{grid-template-columns:70px 1fr}.modelRows p{grid-column:2}.stageContent{padding:60px 7vw}}
@media(max-width:700px){.nextHero{padding-bottom:55px}.contentColumns,.actionRow{grid-template-columns:1fr}.stageVisual{grid-template-columns:1fr;grid-template-rows:360px auto}.stagePromise{padding:30px}.stageContent{padding:45px 22px}.stageTitle h3{margin-bottom:35px}.contentModel,.publishingRhythm{padding:65px 22px}.modelRows>div{grid-template-columns:1fr;gap:8px}.modelRows p{grid-column:auto}.rhythm{grid-template-columns:1fr!important}.rhythm>div{min-height:150px}.publishingRhythm>div:first-child{display:block}}

/* Dedicated campaign imagery for the TOF, MOF and BOF recommendations. */
.photoTof{background-image:linear-gradient(rgba(32,30,31,.18),rgba(32,30,31,.48)),url('/content-tof.png');background-position:center 58%}
.photoMof{background-image:linear-gradient(rgba(32,30,31,.18),rgba(32,30,31,.48)),url('/content-mof.png');background-position:center 54%}
.photoBof{background-image:linear-gradient(rgba(32,30,31,.18),rgba(32,30,31,.48)),url('/content-bof.png');background-position:center 57%}
.productWeight{display:none!important}
.funnel{align-items:stretch}
.funnelCard{height:100%;box-sizing:border-box}
.flowArrow{align-self:center}
.funnelCard{display:flex;flex-direction:column;position:relative}
.funnelCard .stageNo{position:absolute;top:30px;right:30px;float:none}
.funnelCard dl{margin-top:auto;width:100%}

/* Google Ads, GA4 and cross-channel ecosystem. */
.googleSection{background:#fff;color:#201e1f;padding:110px 7vw 0}.googleHero{max-width:1180px}.googleHero h2{font-size:clamp(48px,7vw,94px);line-height:.94;letter-spacing:-.06em;margin:18px 0 30px}.googleHero h2 em,.ecosystemIntro h3 em{color:#004a4e;font-family:Georgia,serif;font-weight:400}.googleHero>p{max-width:860px;font-size:18px;line-height:1.65;color:#625d5f}.googleMetrics{display:grid;grid-template-columns:repeat(4,1fr);margin:70px 0 0;border:1px solid rgba(32,30,31,.16);border-radius:22px;overflow:hidden}.googleMetrics article{padding:30px;border-right:1px solid rgba(32,30,31,.14);background:#f5f3f1}.googleMetrics article:last-child{border-right:0}.googleMetrics article.conversion{background:#fbb714}.googleMetrics span,.panelLabel{font:800 10px monospace;text-transform:uppercase;letter-spacing:.12em;color:#004a4e}.googleMetrics strong{display:block;font-size:clamp(34px,4vw,58px);letter-spacing:-.05em;margin:20px 0 2px}.googleMetrics p{margin:0 0 22px;color:#6c6769}.googleMetrics b{color:#004a4e}.googleSplit{display:grid;grid-template-columns:1fr 1fr;margin-top:28px;gap:28px}.googleSplit>article{padding:48px;border-radius:24px}.adsPanel{background:#201e1f;color:#fff}.analyticsPanel{background:#004a4e;color:#fff}.adsPanel .panelLabel{color:#fbb714}.analyticsPanel .panelLabel{color:#fbb714}.googleSplit h3{font-size:clamp(30px,3.2vw,48px);line-height:1.05;letter-spacing:-.04em;margin:18px 0 40px}.keyNumbers,.audienceStats{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.keyNumbers>div,.audienceStats>div{padding:20px;border:1px solid rgba(255,255,255,.18);border-radius:14px}.keyNumbers strong,.audienceStats strong{display:block;font-size:28px;color:#fbb714}.keyNumbers span,.audienceStats span{display:block;font-size:12px;line-height:1.4;opacity:.68;margin-top:7px}.audienceStats b{display:block;color:#fbb714;margin-top:8px}.googleSplit ul{list-style:none;padding:0;margin:40px 0}.googleSplit li{padding:14px 0;border-bottom:1px solid rgba(255,255,255,.15);line-height:1.5}.searchSignals{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:8px;align-items:center}.searchSignals>span{font:800 10px monospace;text-transform:uppercase;letter-spacing:.1em;color:#fbb714}.searchSignals>div{padding:12px;border-radius:10px;background:rgba(255,255,255,.08);font-size:12px}.searchSignals b{display:block;color:#fbb714;font-size:18px}.sourceRows{margin-top:38px}.sourceRows>div{display:grid;grid-template-columns:1fr auto;gap:6px;padding:19px 0;border-top:1px solid rgba(255,255,255,.18)}.sourceRows span{font-weight:800}.sourceRows strong{font-size:28px;color:#fbb714}.sourceRows small{opacity:.65}.sourceRows b{grid-column:2;color:#fbb714}.qualityNote{margin:28px 0 0;line-height:1.6;padding:20px;background:rgba(255,255,255,.08);border-radius:14px}.ecosystem{margin:90px -7vw 0;padding:100px 7vw;background:#201e1f;color:#fff}.ecosystemIntro{max-width:1100px}.ecosystemIntro h3{font-size:clamp(42px,6vw,78px);line-height:.97;letter-spacing:-.05em;margin:18px 0 28px}.ecosystemIntro h3 em{color:#fbb714}.ecosystemIntro>p{max-width:850px;color:#d1cdcf;font-size:18px;line-height:1.65}.journeyFlow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;gap:14px;align-items:center;margin:60px 0}.journeyFlow article{height:100%;padding:26px;border:1px solid rgba(255,255,255,.17);border-top:4px solid #fbb714;border-radius:16px;background:rgba(255,255,255,.04)}.journeyFlow article span{font:800 10px monospace;color:#fbb714}.journeyFlow article b{display:block;font-size:20px;margin:24px 0 10px}.journeyFlow article p{font-size:13px;line-height:1.5;color:#c8c3c5;margin:0}.journeyFlow i{color:#fbb714;font-style:normal;font-size:24px}.connectionGrid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.connectionGrid article{padding:30px;border-radius:18px;background:#004a4e}.connectionGrid span{font:800 10px monospace;text-transform:uppercase;letter-spacing:.1em;color:#fbb714}.connectionGrid h4{font-size:24px;line-height:1.15;margin:30px 0 16px}.connectionGrid p{line-height:1.6;color:#d4dcdd}.attributionNote{margin:28px 0 0;padding:22px 25px;border:1px solid rgba(251,183,20,.4);border-radius:14px;color:#d1cdcf;font-size:13px;line-height:1.6}.googleSource{margin:0 -7vw;padding:24px 7vw;background:#fbb714;color:#201e1f;font:800 10px monospace;text-transform:uppercase;letter-spacing:.08em}
@media(max-width:1050px){.googleMetrics{grid-template-columns:repeat(2,1fr)}.googleMetrics article:nth-child(2){border-right:0}.googleMetrics article{border-bottom:1px solid rgba(32,30,31,.14)}.googleSplit{grid-template-columns:1fr}.journeyFlow{grid-template-columns:1fr}.journeyFlow i{transform:rotate(90deg);text-align:center}.connectionGrid{grid-template-columns:1fr}.searchSignals{grid-template-columns:1fr repeat(3,1fr)}}
@media(max-width:650px){.googleSection{padding:70px 20px 0}.googleHero h2{font-size:clamp(44px,14vw,66px)}.googleMetrics{grid-template-columns:1fr;margin-top:45px}.googleMetrics article{border-right:0}.googleSplit>article{padding:30px 20px}.keyNumbers,.audienceStats{grid-template-columns:1fr}.searchSignals{grid-template-columns:1fr}.ecosystem{margin:65px -20px 0;padding:70px 20px}.ecosystemIntro h3{font-size:clamp(38px,12vw,58px)}.journeyFlow{margin:40px 0}.connectionGrid article{padding:24px 20px}.googleSource{margin:0 -20px;padding:22px 20px}}

/* Responsive polish and a standalone NORWIT mark in the hero. */
.clientLogo{background:transparent;border-radius:0;padding:0;box-shadow:none;width:min(420px,30vw);justify-self:end}
.clientLogo img{width:100%;filter:drop-shadow(0 10px 28px rgba(0,0,0,.38))}
img{max-width:100%}
html,body{overflow-x:hidden}

@media(max-width:1100px){
  .topbar{padding-left:4vw;padding-right:4vw}.topbar nav{gap:18px}
  .heroTitleRow{grid-template-columns:minmax(0,1fr) minmax(240px,34vw);gap:32px}
  .clientLogo{width:100%;max-width:380px}
  .funnel{grid-template-columns:1fr 32px 1fr 32px 1fr}.funnelCard{padding:28px 22px}
  .bofGrid,.mofGrid{gap:28px}.tableWrap{overflow-x:auto;-webkit-overflow-scrolling:touch}
}

@media(max-width:900px){
  .topbar{height:auto;min-height:76px;flex-wrap:wrap;gap:8px 24px;padding-top:12px;padding-bottom:12px}.topbar nav{order:2;width:100%;overflow-x:auto;white-space:nowrap;padding-bottom:4px}
  .hero{min-height:auto;padding-top:72px;padding-bottom:72px}.heroTitleRow{grid-template-columns:1fr;gap:28px}.clientLogo{justify-self:start;width:min(420px,70vw)}
  .heroGrid{max-width:none}.funnel{grid-template-columns:1fr}.flowArrow{transform:rotate(90deg);height:36px}
  .section{padding-left:5vw;padding-right:5vw}.sectionHead{grid-template-columns:1fr;gap:18px}.sectionHead>p{max-width:none}
  .bofGrid,.mofGrid,.planGrid{grid-template-columns:1fr}.chartTop{align-items:flex-start;gap:20px}.metricDropdown{width:min(100%,280px)}.metricDropdown>button{width:100%}
  .contentStage{grid-template-columns:1fr}.stageVisual{grid-template-columns:1fr 1fr;grid-template-rows:440px}.contentModel{grid-template-columns:1fr}.publishingRhythm>div:first-child{align-items:flex-start;gap:20px}
}

@media(max-width:600px){
  .topbar{padding-left:18px;padding-right:18px}.brandLogo{width:142px}.topbar nav{gap:16px;font-size:13px}
  .hero,.section{padding-left:20px;padding-right:20px}.hero{padding-top:56px;padding-bottom:56px;background-position:62% center!important}.hero h1{font-size:clamp(50px,17vw,76px);line-height:.92}.clientLogo{width:min(360px,88vw)}
  .heroLead{font-size:17px}.heroGrid{grid-template-columns:1fr}.heroStat{border-right:0;border-bottom:1px solid rgba(255,255,255,.2)}.heroStat:last-child{border-bottom:0}.heroNote{align-items:flex-start}
  .section{padding-top:64px;padding-bottom:64px}.sectionHead{padding:24px 20px;border-radius:16px}.sectionHead h2{font-size:clamp(34px,11vw,52px)}
  .stageControls,.regionTabs{overflow-x:auto;flex-wrap:nowrap;padding-bottom:8px}.stageControls button,.regionTabs button{flex:0 0 auto}
  .chartCard{padding:24px 18px}.chartTop{display:grid;grid-template-columns:1fr}.metricDropdown{width:100%}.barRow{grid-template-columns:60px minmax(90px,1fr) 58px;gap:8px}.barName{font-size:13px}
  .stageVisual{grid-template-columns:1fr;grid-template-rows:360px auto}.contentColumns,.actionRow{grid-template-columns:1fr}.stageContent{padding:46px 20px}.stagePromise{padding:28px 20px}
  .contentModel,.publishingRhythm{padding-left:20px;padding-right:20px}.modelRows>div{grid-template-columns:1fr}.modelRows p{grid-column:auto}.rhythm{grid-template-columns:1fr!important}
  footer{padding-left:20px;padding-right:20px;align-items:flex-start}
}